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Power BI Connector for Oracle Cloud apps - ERP, Eloqua, OEC, HCM and SCM

Great News for Oracle Cloud Apps Users in 2024: Analyze Your Data in Power BI Now!

Oracle Cloud Applications – The User Delight and Nightmare

Do you use any of the Oracle Cloud Applications listed below for your day-to-day work? :

  • Enterprise Resource Planning (ERP) Cloud
  • Eloqua from the Oracle Marketing Cloud
  • Oracle Engagement Cloud (OEC)
  • Human Capital Management (HCM) Cloud
  • Supply Chain Management (SCM) Cloud

The above applications are super simple to use from an operational standpoint. They make the users’ life much easier by simplifying a complicated business process.

But when we shift the focus from the operational users to the BI and Analyst users, the user experience is the opposite. The data in these Oracle Cloud applications are difficult to analyze as there are some unavoidable constraints tied to these Oracle Cloud applications. 

Power BI Oracle Cloud Connector

The main constraint is – the in-built reporting modules of the Oracle Cloud applications in most cases is either the Oracle Transactional Business Intelligence (OTBI) or Oracle Business Intelligence Enterprise Edition (OBIEE), both of which lack self-service and data visualization capabilities.

Further, in OTBI, the scope of the analyzed dataset is limited to the specific Oracle Cloud application you use, say ERP, Eloqua etc. Hence, it’s not possible to blend and analyze your Oracle cloud applications data with other data sources from within OTBI. The valuable  business insights from the Oracle Cloud applications remains uncovered.

Therefore, most BI users prefer a tool such as Power BI for analyzing data as it is user-friendly with its intuitive drag-and-drop reporting canvas.

The Painful Path Users Take

The Power BI users usually take the manual path of exporting data from Oracle Cloud applications via Excel, and then connect to the Excel sheet in Power BI.

The manual process is cumbersome and could result in error-prone insights if the users mess up the data model in Power BI. Further, the process is not scalable as the users have to go back to Oracle Cloud whenever they want to see the latest data.

On an average, the BI and Analyst users spend about 5 hours/week exporting data from Oracle Cloud to Power BI. These valuable hours when monetized amounts to a productivity loss of $10,000/user/year.

To circumvent the inefficiencies of Excel, some users try their hands on SQL code to fetch the required data from Oracle Cloud. However, the learning curve is steep and during the learning process, the users find it difficult to find and use appropriate SQL query functions for data transformation and formatting.

Alternatively, the BI Teams in some companies take the reengineering approach. They work on  setting up an integration between Oracle Cloud Applications and Azure. However, the average cost of integrating a Subject Area is $250,000 and could consume around 6 months of time.

The Painkiller: Launching Power BI Certified Connector

If you or your organization is going through the pain of Excel exports, SQL coding or Azure integration, it’s time for you to try the painkiller – BI Connector!

BI Connector is launching it’s no-code Power BI connector for Oracle Cloud apps. With BI Connector, you can connect Power BI to Oracle ERP, Eloqua, OEC, HCM, SCM cloud reports in minutes!

With BI Connector, you can visualize your Subject Areas and Analysis reports data in Power BI in both Import and Direct Query modes. When connecting to Subject Areas, the BI Connector helps users to retain the underlying joins between the tables as well.

The connector is Power BI certified, and works seamlessly with both Power BI Desktop and Service (or Report Server) via the on-premise Gateway. BI Connector also supports Scheduled Refresh in Power BI Service for datasets imported from your Oracle Cloud apps.

10-minute Setup

The BI Connector is a 64-bit ODBC driver. The connector setup is as simple as downloading and installing the connector, setting the DSNs to your Oracle Cloud, and then connecting to the DSNs from Power BI and start visualizing your data.

It’s that simple! Yes, it is not a year-long integration project, but just a setup completed in 10 minutes!


With the BI Connector for Oracle Cloud applications, the individual users and the company as a whole can reap multifold benefits, especially:

  • Value addition – Quick and automated insights from your Oracle Cloud Applications data
  • Cost savings – Save millions of dollars that would have been spent in migration projects
  • Time savings – Each user gains 5 hours/week

What’s Next

Ok, now you’ve known the way out of the boring Excel exports, SQL queries and costly migration projects. So, what’s next? Can’t wait to get started? Well, you’re just a sign up away from getting early access to the BI Connector for Oracle Cloud applications!

Download BI Connector

Try a Free Demo!

Fully featured 30-day free trial. No credit card is required.

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Tags: Oracle Cloud Applications, Oracle Eloqua, Oracle Engagement Cloud

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