{"id":3771,"date":"2021-10-29T14:06:31","date_gmt":"2021-10-29T14:06:31","guid":{"rendered":"https:\/\/www.biconnector.com\/blog\/?p=3771"},"modified":"2021-10-29T14:08:22","modified_gmt":"2021-10-29T14:08:22","slug":"data-warehouse-vs-data-lake-the-differences","status":"publish","type":"post","link":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/","title":{"rendered":"Data Warehouse vs Data Lake: What’s the Difference?"},"content":{"rendered":"\n

Businesses today generate data almost every moment. <\/p>\n\n\n\n

Data is not only generated in internal business systems, but also from external systems such as social media platforms, IoT devices, public data, etc.<\/p>\n\n\n\n

Hence, Data management is mission-critical for every organization in today\u2019s fast-paced business environment. <\/p>\n\n\n\n

A solid data management practice is essential not only for adding business competitiveness but also for other purposes – like regulatory compliances, creating an operational cadence, cost\/time savings, and so on.<\/p>\n\n\n\n

It\u2019s up to each business to make use of these data, and turn them into valuable, insight-driven business decisions making decisions, which in turn generates positive results for the business.<\/p>\n\n\n\n

Data Warehouses and Data Lakes are two different ways of storing, processing, and analyzing data, that contribute to a strong data management practice when used together.<\/p>\n\n\n\n<\/span>

In this blog post, we\u2019ll take a quick look at:<\/p>\n\n\n\n

  1. What is a Data Warehouse? \u2192<\/a><\/li>
  2. What is a Data Lake? \u2192<\/a><\/li>
  3. The critical differences between a Data Warehouse and Data Lake \u2192<\/a><\/li><\/ol>\n\n\n\n

    What is a Data Warehouse?<\/h2>\n\n\n\n

    Data Warehouse put in simple words, is simply a digital warehouse where your organization\u2019s data is structured, formatted, and stored.<\/p>\n\n\n\n

    A data warehouse is a rigid asset, where the structure\/format of the tables, and the relationships between them are foreseen and created in accordance with your existing business needs.<\/p>\n\n\n\n

    It\u2019s difficult to maintain a data warehouse when your business needs to change. Though not impossible, accommodating the changes for evolving business needs is a daunting task and requires a huge effort.<\/p>\n\n\n\n

    Data Warehouses were an on-premise thing a few years back mainly due to security concerns. However, businesses are adopting to cloud data warehouses rapidly today, primarily to overcome hardware limitations, cut down on the Total Cost of Ownership (TCO), all while enjoying a flexible, and scalable-friendly solution.<\/p>\n\n\n\n<\/span>

    When it comes to the sequence of Extract, Load and Transform, ETL and ELT are the two different ways the data gets stored in a Data Warehouse. Though ETL is widely used in on-premise data warehouses, most cloud data warehouse solutions support ELT also.<\/p>\n\n\n\n

    The Data Warehouse interacts with all critical applications in order to execute the day-to-day operations, while also acting as a single source of truth for analytics purposes.<\/p>\n\n\n\n

    What is a Data Lake?<\/h2>\n\n\n\n

    A Data Lake, on the contrary, can store any data regardless of its structure or format. In fact, a Data Lake is used to store all data an organization owns (or legally has the right to store), in its raw, unstructured format.<\/p>\n\n\n\n

    You can store audio, video, images, and everything in a data lake. There\u2019s no limitation on the type or format of data stored.<\/p>\n\n\n\n

    The use of the data stored is unforeseen when it is stored in a Data Lake. Some data could even remain unused forever. However, it gives the organizations a sense of mental relief that none of their data is unsaved.<\/p>\n\n\n\n

    Data Lakes could also connect and save data from a Data Warehouse, apart from storing other data in their raw formats. Data Lakes are also used for storing data from IoT devices, and social media streams. <\/p>\n\n\n\n<\/span>

    An on-premise setting is not preferred for Data Lakes, due to the ever-expanding data volume. Hence, the cloud is the best choice.<\/p>\n\n\n\n

    The Data Lakes doesn\u2019t cater to the operational needs but are widely used for running AI\/ML models by data scientists to derive insights for strategic business decisions.<\/p>\n\n\n\n

    The Critical Differences Between Data Warehouse and Data Lake<\/h2>\n\n\n\n

    Here\u2019s a quick snapshot of the critical differences between a Data Warehouse and a Data Lake:<\/p>\n\n\n\n

    Factor<\/strong><\/td>Data Warehouse<\/strong><\/td>Data Lake<\/strong><\/td><\/tr>
    Schema<\/td>Rigid<\/td>Flexible<\/td><\/tr>
    Scalability<\/td>Limited scalability if on-premiseUnlimited in cloud<\/td>Unlimited<\/td><\/tr>
    Hosting<\/td>On-prem\/Cloud<\/td>Cloud is the best choice<\/td><\/tr>
    End-Users<\/td>Management executives for insights, and app users for storing\/retrieving data<\/td>Data scientists<\/td><\/tr>
    Purpose<\/td>Operational<\/td>Analytics, running AI & ML models<\/td><\/tr>
    Maintenance<\/td>Difficult. Small changes also require big efforts<\/td>Easy<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Schema<\/h3>\n\n\n\n

    In terms of the data stored, the Data Warehouse has specific conditions, in terms of data types or data formats stored in each column. Therefore, the raw data must be processed to meet the conditions set in the Data Warehouse, in order to store it successfully. Therefore, Data Warehouses have a rigid schema.<\/p>\n\n\n\n

    In the case of a Data Lake, there\u2019s no need for such data processing, as data lakes are capable of storing data of any type, in its raw format. Data Lakes has a flexible schema.<\/p>\n\n\n\n

    Scalability<\/h3>\n\n\n\n

    The Data Warehouses, though scalable, is not scalability friendly, especially if it\u2019s hosted On-prem. When scaling up, the process includes purchasing new hardware and setting them up, and maintaining them, adding to the TCO. <\/p>\n\n\n\n

    The Data Lakes, on the contrary, is designed to be scalable, as it is capable of storing all your organization\u2019s data (including data streams) in the raw format.<\/p>\n\n\n\n

    Hosting<\/h3>\n\n\n\n

    Most businesses have already switched over from an on-premise Data Warehouse to a Cloud Data Warehouse. However, a few businesses still stick with the on-premise option. The on-premise Data Warehouse demands the pain of managing the hardware infrastructure needs. <\/p>\n\n\n\n

    On the other hand, Data Lakes are almost impossible to manage if it\u2019s not hosted in the cloud. The cloud solution provider takes care of the hardware infrastructure, that businesses can create and operate a data lake with a simple browser.<\/p>\n\n\n\n

    End-Users<\/h3>\n\n\n\n

    The Data Warehouse is primarily used by the users interacting with applications such as a CRM, accounting system, HRMS, etc, for the purpose of storing or retrieving data either directly or indirectly. On top of that, your business users also consume data from the Data Warehouse for business decision-making purposes.<\/p>\n\n\n\n

    Data Lakes are primarily used by Data Scientists to run ML models and extract hidden insights from historical data. As Data Lakes stores the raw data, data scientists use sophisticated tools to clean the data before performing analysis. <\/p>\n\n\n\n

    Purpose<\/h3>\n\n\n\n

    Data Warehouses mainly serve the business\u2019s operational and analytical needs. The business systems involved are tightly coupled with each other via the data warehouse, which acts as a hub for enabling seamless communication between these systems. On the other front, Data Warehouses are used as a single source of truth for uncovering business insights.<\/p>\n\n\n\n

    Data Lakes serves the purpose of storing historical data in all forms. Businesses can make strategic decisions, using the insights uncovered from the large dataset in a Data lake, in order to achieve the long-term goals.<\/p>\n\n\n\n

    Maintenance<\/h3>\n\n\n\n

    In Data Warehouses it is extremely difficult to accommodate the evolving business needs. Even adding a single column or an entire table would require you to create relationships, make a call to fill up the empty rows, and estimate (and take required actions) the impact in the applications involved, or analytics.<\/p>\n\n\n\n

    In the case of Data Lakes, you\u2019re not going to worry about the maintenance from the technology standpoint, as it is designed to save all data in their raw format. However, maintenance efforts may be required from time to time to save on the storage space, to minimize the cost, etc.<\/p>\n\n\n\n

    Conclusion<\/h2>\n\n\n\n

    Do you still have the million-dollar question – \u201cDo I need a Data Warehouse or a Data Lake?\u201d<\/strong>.<\/p>\n\n\n\n

    Well, here\u2019s the quick answer! Businesses need both Data Lake and Data Warehouse as they both cater to different needs, and are not a replacement for each other. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Businesses today generate data almost every moment.  Data is not only generated in internal business systems, but also from external systems such as social media platforms, IoT devices, public data, etc. Hence, Data management is mission-critical for every organization in today\u2019s fast-paced business environment.  A solid data management practice is essential not only for adding […]<\/p>\n","protected":false},"author":19,"featured_media":3778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[167,166],"tags":[168,20],"yoast_head":"\nDifferences between Data Warehouse and Data Lake<\/title>\n<meta name=\"description\" content=\"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differences between Data Warehouse and Data Lake\" \/>\n<meta property=\"og:description\" content=\"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\" \/>\n<meta property=\"og:site_name\" content=\"BI connector Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/biconnector\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-29T14:06:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-29T14:08:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BI Connector Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bi_connector\" \/>\n<meta name=\"twitter:site\" content=\"@bi_connector\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BI Connector Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\"},\"author\":{\"name\":\"BI Connector Team\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/861351d5d0c055d8c0c6d5bde42836b9\"},\"headline\":\"Data Warehouse vs Data Lake: What’s the Difference?\",\"datePublished\":\"2021-10-29T14:06:31+00:00\",\"dateModified\":\"2021-10-29T14:08:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\"},\"wordCount\":1235,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png\",\"keywords\":[\"Data Lake\",\"Data Warehouse\"],\"articleSection\":[\"Data Lake\",\"Data Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\",\"url\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\",\"name\":\"Differences between Data Warehouse and Data Lake\",\"isPartOf\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png\",\"datePublished\":\"2021-10-29T14:06:31+00:00\",\"dateModified\":\"2021-10-29T14:08:22+00:00\",\"description\":\"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage\",\"url\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png\",\"contentUrl\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png\",\"width\":1200,\"height\":628,\"caption\":\"Data Warehouse vs Data Lake\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biconnector.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Data Warehouse vs Data Lake: What’s the Difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#website\",\"url\":\"https:\/\/www.biconnector.com\/blog\/\",\"name\":\"BI connector Blog\",\"description\":\"Blog on BI, Analytics, and Integration\",\"publisher\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biconnector.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#organization\",\"name\":\"BI Connector\",\"url\":\"https:\/\/www.biconnector.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2018\/09\/logo-1.svg\",\"contentUrl\":\"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2018\/09\/logo-1.svg\",\"width\":1,\"height\":1,\"caption\":\"BI Connector\"},\"image\":{\"@id\":\"https:\/\/www.biconnector.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/biconnector\",\"https:\/\/x.com\/bi_connector\",\"https:\/\/www.linkedin.com\/company\/bi-connector\",\"https:\/\/www.youtube.com\/channel\/UCDZO-hi2HzjeGChmbjQAW-w\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/861351d5d0c055d8c0c6d5bde42836b9\",\"name\":\"BI Connector Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7160ad63033671078ece993f850d16b3?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7160ad63033671078ece993f850d16b3?s=96&d=wavatar&r=g\",\"caption\":\"BI Connector Team\"},\"sameAs\":[\"https:\/\/www.biconnector.com\"],\"url\":\"https:\/\/www.biconnector.com\/blog\/author\/bi-connector-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Differences between Data Warehouse and Data Lake","description":"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/","og_locale":"en_US","og_type":"article","og_title":"Differences between Data Warehouse and Data Lake","og_description":"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!","og_url":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/","og_site_name":"BI connector Blog","article_publisher":"https:\/\/www.facebook.com\/biconnector","article_published_time":"2021-10-29T14:06:31+00:00","article_modified_time":"2021-10-29T14:08:22+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png","type":"image\/png"}],"author":"BI Connector Team","twitter_card":"summary_large_image","twitter_creator":"@bi_connector","twitter_site":"@bi_connector","twitter_misc":{"Written by":"BI Connector Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#article","isPartOf":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/"},"author":{"name":"BI Connector Team","@id":"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/861351d5d0c055d8c0c6d5bde42836b9"},"headline":"Data Warehouse vs Data Lake: What’s the Difference?","datePublished":"2021-10-29T14:06:31+00:00","dateModified":"2021-10-29T14:08:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/"},"wordCount":1235,"commentCount":0,"publisher":{"@id":"https:\/\/www.biconnector.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png","keywords":["Data Lake","Data Warehouse"],"articleSection":["Data Lake","Data Management"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/","url":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/","name":"Differences between Data Warehouse and Data Lake","isPartOf":{"@id":"https:\/\/www.biconnector.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage"},"image":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png","datePublished":"2021-10-29T14:06:31+00:00","dateModified":"2021-10-29T14:08:22+00:00","description":"Wondering how to choose between a Data Lake and a Data Warehouse? Check out how they differ from each other, to make the best choice!","breadcrumb":{"@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#primaryimage","url":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png","contentUrl":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2021\/10\/1200x628-blog-images-45.png","width":1200,"height":628,"caption":"Data Warehouse vs Data Lake"},{"@type":"BreadcrumbList","@id":"https:\/\/www.biconnector.com\/blog\/data-warehouse-vs-data-lake-the-differences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biconnector.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Data Warehouse vs Data Lake: What’s the Difference?"}]},{"@type":"WebSite","@id":"https:\/\/www.biconnector.com\/blog\/#website","url":"https:\/\/www.biconnector.com\/blog\/","name":"BI connector Blog","description":"Blog on BI, Analytics, and Integration","publisher":{"@id":"https:\/\/www.biconnector.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biconnector.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.biconnector.com\/blog\/#organization","name":"BI Connector","url":"https:\/\/www.biconnector.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biconnector.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2018\/09\/logo-1.svg","contentUrl":"https:\/\/www.biconnector.com\/blog\/wp-content\/uploads\/2018\/09\/logo-1.svg","width":1,"height":1,"caption":"BI Connector"},"image":{"@id":"https:\/\/www.biconnector.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/biconnector","https:\/\/x.com\/bi_connector","https:\/\/www.linkedin.com\/company\/bi-connector","https:\/\/www.youtube.com\/channel\/UCDZO-hi2HzjeGChmbjQAW-w"]},{"@type":"Person","@id":"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/861351d5d0c055d8c0c6d5bde42836b9","name":"BI Connector Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biconnector.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7160ad63033671078ece993f850d16b3?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7160ad63033671078ece993f850d16b3?s=96&d=wavatar&r=g","caption":"BI Connector Team"},"sameAs":["https:\/\/www.biconnector.com"],"url":"https:\/\/www.biconnector.com\/blog\/author\/bi-connector-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/posts\/3771"}],"collection":[{"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/comments?post=3771"}],"version-history":[{"count":11,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/posts\/3771\/revisions"}],"predecessor-version":[{"id":3786,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/posts\/3771\/revisions\/3786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/media\/3778"}],"wp:attachment":[{"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/media?parent=3771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/categories?post=3771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biconnector.com\/blog\/wp-json\/wp\/v2\/tags?post=3771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}