How a Leading Cybersecurity Company Transformed Marketing Analytics with BI Connector

About the Company

A leading high-tech cybersecurity company with more than 2,500 customers across 65 countries.

The Problem: Streamlining Data Visualization

The marketing and sales data needed for creating Monthly Management Reports and Quarterly Business Reviews (QBR) were stored exclusively in an Oracle database. Ad-hoc analytics in OBIEE became quite a challenge, and getting help from IT proved to be cumbersome due to high lead times. The whole process of importing and visualizing data in their preferred data visualization tool required six days, making it an unsustainable approach.

The Solution: BI Connector to the Rescue

Looking for an easy solution to quickly visualize Oracle data, the client reached out to the BI Connector team. After installing BI Connector, the client was immediately impressed with its simplicity. They could easily create interactive dashboards with OBIEE data. Since BI Connector uses the existing OBIEE subject areas and security models without any changes, they didn’t have to pursue IT help or approval.

The key benefits of using BI Connector included:

Productivity Gains: On average, each analyst saved four workdays per month.

Time Savings: This resulted in 48 workdays saved per year per analyst.

Cost Savings: The total savings per analyst amounted to $57,600 annually.

The Outcome: Transforming Marketing Analytics

BI Connector has become an integral part of the client’s marketing analytics toolkit. They use the product daily to analyze lead generation, opportunities, conversion, and booking statistics.

With BI Connector, the client was able to create ad-hoc reports from OBIEE data in minutes, which previously took days. This significant time reduction in report generation has led to improved decision-making and a more agile response to market changes.

The ability to produce real-time, interactive dashboards has enhanced the overall user experience, fostering a culture of self-service and empowerment among the team members. The company now enjoys a more efficient workflow, with analysts able to generate insightful reports quickly and independently.

Words from the Client

“The key benefit of BI Connector is that end users like myself can seamlessly create beautiful ad-hoc reports from OBIEE data in minutes. By using BI Connector to create ad-hoc reports, we have saved weeks and months of user acceptance testing time that was necessary when reports were created by IT”