High Tech Cybersecurity Case Study
A leading High Tech Cybersecurity Company with more than 2500 customers across 65 countries.
The marketing and sales data need to create Monthly Management Reports and Quarterly Business Reviews ("QBR") resided exclusively in difficult - to - use OBIEE. "Ad - hoc Analytics in OBIEE is quite a challenge and getting help from IT is not an option since their lead times are long," explained Yun Fan, a Senior Marketing Analyst. Regardless, Yun was to pursue a six - day long process to import the data into Tableau and develop visualization. Yun quickly realized the unsustainability of this approach. Yun needed a solution that would allow her to easily and quickly bring OBIEE data into Tableau.
Productivity, Time and Cost Savings Per User
- Average of 4 work days per month per analyst
- 48 work days per year per analyst
- $57,600 total saved per analyst
After installing BI Connector, Yun Immediately liked the ease with which she could create Tableau dashboards with OBIEE data. Since BI Connector uses the existing OBIEE subject areas and security models without any changes, she didn't have to pursue IT help or approval.
Improved Speed and Elimination of Human Error
“What would have consumed several days of my time in the past, I could now get it done within a few minutes or hours. BI Connector provides the flexibility to create ad-hoc analysis without requiring technical expertise or IT help,” emphasized in.
Since then BI Connector has become an integral part of company marketing analytics toolkit. “I use BI Connector everyday to analysis lead generation, opportunities analysis, conversion, and booking statistics,” said Yun.
“The key benefit of BI Connector is that end users like myself can seamlessly create beautiful ad-hoc reports from OBIEE data in minutes. By using BI Connector to create ad-hoc reports, we have saved weeks and months of user acceptance testing time that was necessary when reports were created by IT.”